I was rather amused the other day when visiting a friend and hearing a
small group of adolescents bantering, not with each other but with poor
Alexa, the virtual assistant that has been the only real interaction
with the verbal outside world for many over the last five months.
So, one among the giggly batch asked Alexa, in between bashful
chuckles, “Alexa, who is a Covidiot?” While Alexa, the ‘know-all’, went a
virtuous “Sorry, I am not sure” and the kids went on to other important
conquests.
I was wondering myself what the word meant and if I had
heard it right. Turns out, the word was ‘legit’ and was only one of the
many words that this pandemic has contributed towards expanding our
vocabularies.
Seems like while we were struggling with ‘flattening the curve’ and
wondering if respirators were mini ventilators, the world had invented a
lingo of its own during this dreadful span. So a ‘Covidiot’ is
apparently a person that blatantly ignores the Covid health guidelines,
while a ‘Covidient’ is someone who is the opposite of it, a
‘Covideoparty’ is when a group of lockdown bored lot decide to watch a
movie together, on different screens.
While at it, don’t just ‘doomscroll’ your way through this article,
since it is not meant to scare you with depressing news, but you might
as well pour yourself a ‘Quarantini’ (the cocktail-to-go when
quarantined), you know, just to get your mind off the improbable
‘coronapocalypse’. While trying to figure out how a rather dismal period
in history gave rise to these rather eclectic terms, which obviously
are trending all over the Internet as we read this, I was also left
wondering if these terms will stick on once this pandemic is over.
Perhaps these will, if nothing else, then just to remind each other what
each one of us had sailed through.
Talking of trends, how about other ones that this pandemic sort of
brought to the fore and which might last way beyond the point in time
when we’ve woken up from this nightmare? How about trends related to
food? I have been writing about various food and lifestyle trends that
emerged due to this pandemic, most for good, and I do believe that many
of these will last way longer than we give these credit for. Let us
discuss a few among those.
Take-Me-Away
So there always was a market for takeaway foods, by and large limited
to the days you didn’t want to cook or were anticipating all
restaurants to shut while you felt hungry at 3am after a round of
merrymaking with buddies.
While this market, driven by the
too-busy-to-cook millennial, was already on a growth trajectory, the
prevalence of this pandemic saw most, if not all, high-end restaurants
come up with their own takeout and delivery menus with all their iconic
dishes, adapted in packaging and delivery to the current situation.
While this pandemic is hopefully on its way out, I do believe that this
trend of takeout and delivery of all kinds of foods, including gourmet
top-of-the-line offerings, will sustain itself. That’s mostly because
first, it might still take a while for people to reconcile with the
‘normalcy’ in the post-Covid-19 period, resulting in restraining
themselves from visiting their favorite restaurants for a while and
also because the food industry itself has realized the merits of this
model of guest service and will most likely be quite aggressive in
promoting and marketing this for its inherent cost, taxation and
logistical advantages.
Yan Can Cook —So Can You
While I have borrowed this tagline from the very popular cooking show
featuring the Chinese American chef Martin Yan, who has been telling
the people across America and the world about the dexterities of cooking
at home for the last 30 years or so, I guess he is being taken most
seriously now. According to a report in the reputable Harvard Business
Review, more than 50 per cent of Americans are cooking more than they
did before the pandemic and 35 per cent say that they enjoy cooking more
than before.
While many predicted cooking as an activity, especially by the young,
urban, dual-career population, to be headed the ‘sewing’ way, wherein
just a few decades back everyone had a sewing machine at home while now
only a fraction of the young sew anything, except for a small minority
that enjoy it as a hobby. But, apparently, this pandemic has woken up
the woke when it comes to realizing our inherent cooking potentials.
If
the Internet is to be believed — and we do believe the Internet — the
gorgeous ‘home-cooked’ pictures and videos flooding the web alone can
tell us about the brawny trend of the young and the old. The
recreational once-in-a-while cook to the seasoned
I-cook-better-than-professional-chefs individuals, all have realized
that cooking at home is not what they should have dreaded and that most
foods are actually quite easy to prepare once one has a go.
In my view, one of the most defining long-term trends that will
continue way after this pandemic is that many of the average folk —
having realized the virtues and importance of being able to cook at home
and tried their hands at cooking dishes that they only ever associated
with their favorite restaurants — would add to a new breed of ‘home
chefs’ and ‘YouTube chefs’ who will encourage and inspire the average
‘culinary illiterate’ among us to try our hands at reasonably involved
gourmet cuisine. After all, if Yan, Vihaan, Aryan and Hassan can cook,
so can you!
Frugal Fiddles
I
have written about it in the past and, I reiterate, this pandemic
has had all of us thinking about the uncertainties of lives and
livelihoods and, to that extent, had us realize the virtues of
practicing restraint in all our spending activities, including food.
While the ‘pandemic pantry’ is a thing now where people are trying to
stock their pantries and fridges in the most economical way possible, it
is also true that most among us want to see our supplies last that much
longer and ‘leftover food cuisine’ is emerging as a trend in itself.
It is not unusual to find repurposed, or ‘upcycled’ as it is
respectably called, ‘risotto parathas’ or ‘dal-chawal pancakes’
unabashedly confirming to the trend of ‘use all-waste nothing’ style of
cuisine. It is also true that this pandemic had us recognize and realize
the importance and efforts of the people behind producing and cooking
our food and that by way of respect to them, apart from the obvious
monetary savings, many among us now feel somewhat guilty when trashing
away that bit of pasta, or if you are someone like me, throwing away
that ‘gorgeous’ watermelon rind.
I had written a piece called Delicious Discards and was really awed
by the positive responses I got to the article, further entrenching my
belief that, going forward, most among us will understand the true value
of food, independent of its price, and will behave responsibly towards
consumption and preparation of it.
Tech Tripping
Gone are the days when the air fryer used to be the most remarkable
piece of kitchen technology. While restaurants across the globe,
especially the upmarket ones, had been harnessing the power of
technology for a while towards easing their processes such as table
reservation, billing and purchase, we realize that technology has played
a defining role in the way the food service industry is responding to
the pandemic-created protocols and the general functioning in these
times.
While there are now mobile apps for accessing the menus and
virtual reality videos that take you through the preparation of your
food while you drive your way to the restaurant, the development of
artificial intelligence has also had many restaurants and hotels assign
robotic interfaces to the guests while maintaining the personal, albeit
non-physical ‘touch’.
Restaurants are also using technology to reach out
to guests, deliver food, obtain feedback and provide updated
information. Some restaurants are also experimenting with wearable
devices and virtual reality training for its staff to prepare them for
the changing industry demands.
On the other hand, some web portals have
developed an image-to-recipe generation system that enables users to
reverse engineer recipes by just uploading an image of the dish,
following which the system generates a recipe and ingredient list and
even related videos on the web.
Comfort Calling
Another significant culinary trend emerging out of this pandemic is
the prevalence of people going back to the most basic, comforting dishes
and recipes. If you closely scour the Internet, you’d find that most
youngsters trying their hand at cooking don’t care much for the modern
fusion genre — think dishes like flash fried scallop mousse with
chocolate foam.
They are, however, experimenting with the tried and
tested dishes, the ones that evoke familiarity, nostalgia and
easement. Here I present one such dish (see box), a please-all
preparation that can be made in minutes and can be had for any meal
period while instantly lifting your mood and those of the ones around
you. It is the paradigmatic classic Egg Benedict. Bon apetit!
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